Following are the reasons why the marketers should focus on creating more video assets in their marketing initiatives:

Your customers are video searching you:

The online search trend is shifting from google search to youtube search. The audience is more responsive to insight based video than an Advertising video. They are keener to view experience-oriented video content than reading pages of articles.

Most Effective medium to tell your brand story:

Motion pictures always have the power to connect, relate and drive emotions, the power to inspire and drive people to take actions. It has the greatest recall value than any other medium.

Video content can generate better ROI:

What's the point of creating typical e-mailers and newsletters when their response rate is not more than 1%? It is time to innovate and add more life to this media by converting them into a video-based e-mailer and Newsletters. Your potential clients, customers and the business partner would be more interested to have a look at you on their own screen talking to them and reading out for them the whole agenda in 60 seconds than asking them to read through the entire thing and take an action.

Video is a cost-effective medium:

Many of you may not agree to this point and yes, it is true if you start comparing the cost of creating an e-mailer, getting an article written by an expert than making a video but it is time to look at it from another perspective.

How effective is that vanilla e-mailer or that article is and how effective it could be a video content incorporate in your e-mailer or an article being translated in a video format.

What makes more sense? To spend a 1 lakh rupees to launch a typical e-mailer campaign and get less than a per cent Click through rate or create a video spending another lakh rupees and incorporate the same in the e-mailer and get 53% CTR.