Background & Objective:
Grameen Financial Services Pvt. Ltd. (GFSPL) is a registered non-banking financial company(NBFC) actively engaged in the microfinance sector. They provide financial assistance towards the rural poor and low-income households, particularly women. The brand needed not just the identity but also creative assistance in developing their regular communication.
Solution:
As the brand did not have substantial work or budget for an agency to actively work for them, at the same time they wanted to maintain and build their brand. Therefore we set out to create their brand identity as well as the brand manual, which would help them develop communications at their own on regular basis. We also developed their brand positioning statement: "Inspiring life"
Result:
The consistency in the brand communication has help gain the trust from not just their customers but also amongst the investors. They can churn our communication design on their own.