Background & Objective:
AIKYA Business Solutions is a software development company. They want to venture into AI and have bigger goals in mind. But they wanted help with streamlining the culture of the organization and setting short term and long-term goals. They wanted to identify how to take their brand to their expected goal.
Solution:
We conducted the brand workshop and helped them identify the details of their bigger goal, the culture they want to carry throughout the organization. Through the workshop we helped the board members align their views about their goals and vision in order to work towards the vision in tandem with one another.
Result:
The Vision & Mission of the brand was crafted. Year wise goal setting was done. The Board members’ roles & responsibilities were made clear. The Brand Prism and Brand Core was created.