Background & Objective:
Fujitsu Channel Communication, an incentive scheme in association with Intel had a reward program where the partners would win round trip ticket s to various destinations by selling Fujitsu LIFEBOOK
Solution:
Since Diwali is a season of gifting, we leveraged the season in our campaign. we created a mix of communications starting from the teaser based on the locations The Waves Are Calling , The Sands Are Calling , The Winds Are Calling each referring to the holiday destination- Colombo, Dubai & Paris. We decided that the DM should be big in size as big as suitcase which reflects travel and so the campaign "Ticket to Break Free" The direct mailer had POS material and also the seasonal gifting Diya Set which created a personal touch.
Result:
82% partners participated in the scheme; 1200 Fujitsu LIFEBOOK were sold.
Witnessed a spike in the business from previous year . 5 partners won the TICKET To BREAKFREE