Background:
SW was releasing their latest 2013 version and wanted to promote the same amongst their core target audience - the decision makers in manufacturing industries across the country.
Solution:
We focused on the media planning and chose only a few strategic sites like LinkedIn, Tenlinks, Dailycadcam etc. to reach out to the TG, besides sending e-mailers to existing customer base and also ran campaigns on the existing social media communities of SolidWorks. In a very short span of one month we manage to capture over a million eyeballs for the product in a very niche target base for India within very low budget.
Result:
The campaign spread across nine online portals fetched 227 effective leads which is a very impressive number for the nature and audience of the product in the current market.