Background & Objective:
Essilor India is 100% Subsidiary of Essilor International, Although the brand arrived in India in 1998, their digital presences was limited only to ordinary website. Being the No1 in the market they needed to revamp their digital presence. And increase awareness of their product brands amongst their users.
Solution:
While Essilor India is mostly a B2B brand we found merits in the idea of a B2C online communication and visibility. And therefore create multiple online websites and social media channels for users to get firsthand information about the brand.
Result:
Over a Million visitors has visited Essilor’s online websites. Nearly 4 lakh fans were acquired and over 7,000 people constantly talking about the brand. Average weekly growth of fans by 3,000. Posts with highest reach of 37,000 with a posts going viral at 5.5%.