Background & Objective:
Fujitsu is relatively a new brand in India, with very low awareness of their products their Channel Partners was not too keen to stock these latest LED product despite the great features of the product. Fujitsu has imported 10000 such LED display kiosk from Japan to explore the Indian SMB Market
Solution:
We came up with a push and pull strategy campaign to stimulate interest amongst the channel partners. Firstly in the ads campaign with 3 creative each highlighting one key aspect of the solution were made strikingly appealing to its end users, secondly, we leverage industry and channel magazines to feature these ad campaigns. We carefully chosen 10 key publications in which we released a total of 24 ads.
Response:
Within a span of 90 days, The Fujitsu internal sales team manage to sell out 70% of their stock to their channel partners, and they in turn managed to sell it to their potential customers Within 6 months.