Background & Objective:
SG Sekurit wanted to create a Brand Experience Centre to show case their products and features in a experiential format for all the visitors who come to the Global R&D Centre.
Solution:
Experiences stay longer in memory of the visitors. Keeping this in mind we conceptualised an Experience Centre that takes a visitor through the SGS journey of Legacy, Innovation, Invention, Dream and Delight. The brand experience was delivered to the visitors through a automated and synchronized Sound & light Show that guides the visitor through each section, and showcases the past, present & future dreams of the company. The whole solution was ideated and executed in phases using the best of materials and technology available in the country, along with product displays.
Result:
A WOW experience for the visitors and showcases SGS’s vision and direction of Future of Mobility in the years to come.