Background:
Apaapa is a brand who are into traditional organic dye. They are a start up and want to create a word of mouth in their targeted market about their brand.
Challenges and Issues:
Since they are a start up, they have a finance issue. They were looking at a cost effective media to try out their business venture and promote their brand.
Solution:
Instead of creating traditional brand assets we suggested them to create a brand video with a story telling keeping in mind the key target audience they want to reach out to.
Result:
The video responded well when promoted on social channel and website. Client able to generate leads within a span of couple of weeks through this video content marketing.
