Essilor India Private Limited

Background:

Essilor India wanted to create an awareness campaign about their product called Xperio. Xperio is power photo chromatic lens , ideal lens for outdoor activities as it not only protect your eye from harsh sunlight and UV radiation but also it play a dual role for its photochromatic feature act both as a sunglass and clear lens.

Challenges and Issues:

The idea was to create a customer voice captured in a video format and showcase their experience of using the Xperio lens. Tactically we ran a campaign a month prior to the summer on Social channel.

As per the product TG we selected people from various walks of life through this campaign and have given them a free pair of lens. We reach them back after a month time and asked them to share their honest opinion about the product. We publish the video on Essilor India social channel.

Result:

The campaign and the video not just fetch a good response and engagement rate but also generated lots of queries about the lens.