Background:
Essilor India have a flagship retail brand for their channel partner called "Platine Optic". The are about 5000 stores in Pan India.
Challenges and Issues:
Constant drop in the sales no. and in consistency in handling, managing and sharing product information to in-store walk-in customers.
Solution:
We created a pilot video based on certain customer experience visiting these stores and through mystery audits. We created a typical plot from the moment a customer walks and how to deal with the customer and convey him the product message and offers correctly.
Result:
The film helped the in-store people to learn quickly and the sales no. picked up. Our client is now planning the to dubbed the film in various regional language and share it with all retail partners.
